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Christmas Sales Ideas

by Tash Hughes

Christmas is coming very, very quickly.

Everybody is conscious of buying and giving Christmas presents, so it is a busy, busy time of year for sales people. How can you maximise your share of the Christmas market this year?

Following are some tips to help you make more sales and book more parties/demonstrations.

  • Make the parties festive - add tinsel to the display, wear a Santa hat or earrings, use Xmas colours for table cloths, decorate paperwork with Xmas icons, etc
  • Have a Christmas theme to all games.
  • Add a wrapped gift or two and a Xmas card to your display as reminders of Christmas gifts to be bought.
  • Offer a wrapping service for products purchased as gifts so they are delivered ready to give.
  • Have Santa lists available for all guests - let them list everybody they need to get presents for and see which of your products would suit.
  • Have Christmas rush parties - promise to keep the party to an hour for busy people. This could even be done within lunch hour at some offices.
  • Offer Christmas hampers of your products. Have some sample ones to show, but let clients select specific items to make personalised gift baskets.
  • Encourage the purchase of gift certificates as gifts - this makes life easier for your busy clients and introduces you to new clients in January!
  • Emphasise that you can reduce their time effort by providing them with gifts for many of their friends and family.
  • Include male appropriate products in your flyers and talks more than normal as many clients will appreciate ideas for men who are “impossible to buy for.
  • Consider selling your products at community functions such as markets and church bazaars, if appropriate.
  • Explain refund policies - if gifts can be exchanged through you later, make sure your clients know this.
  • Have smaller items visible as potential gifts for teachers, coaches, babysitters, hairdressers, and so on.
  • Add little Christmas bonuses when you deliver orders - a Christmas lolly or decoration perhaps. This makes everyone feel good and increases the chance of repeat business and referrals.
  • Include a hand written Christmas card to each order.
  • Advertise some Christmas specials.
  • Offer a Christmas wish list service (like a gift registry) for clients' family to use
  • Have an open house in November so many clients can access your products ready for Christmas gifts. Include Christmassy door prizes and a mystery hostess prize, too.
  • Invite regular clients to a Christmas party to thank them for their patronage all year.

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    Tash Hughes runs Word Constructions.

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