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Preparing For Christmas Sales

by Tash Hughes

If you haven't already started, now is the time to prepare for the Christmas lead up. Christmas is the biggest sales period of the year, but it will take some effort if you want a decent share of that market to come through your business!

Planning

Being organised and planning ahead will make the whole season much easier top deal with, so allocate at least an hour a day for the next week to getting organised and planned.

Spend that time doing tasks such as
  • Tidying your desk
  • Collecting tinsel and other Xmas decorations to use on your display
  • Producing letters, flyers, price lists, etc for upcoming specials and seasonal products
  • Order supplies needed - include bags, ribbons & wrapping paper and extra stock
  • Update hostess lists for potential parties/demonstrations
  • Check demonstration products are clean and in good order
  • Make sure you have plenty of invitations, order forms and other paperwork available
  • Get your Xmas shopping done and out of the way asap


    Booking

    Start booking in parties and demonstrations. Call up every potential hostess on your lists and make bookings.

    Book in more parties than you usually do – this will build momentum and allow for cancellations.

    Try organising parties at different times (eg morning tea parties or lunch demonstrations) so you can suit different clients and maybe get more than one party each day.

    Ensure your diary is ready to take bookings. Perhaps use colours to block out times very visibly so you can see at a glance when a party can be slotted in. Use one colour for parties, another for family commitments and one for anything else.

    Find out now when the school Christmas concert and the Play group's party will be held so that they are in the diary first. Working around important events for your children will keep them secure in the knowledge that the business doesn't come before them.


    Make life easier

    To cope with the busy times ahead and the extra parties and sales, set in motion some strategies to simplify family life.

    It is best to explain to your family that it is a busy time and that you would appreciate their support. Explain why you run your business and the benefits of it. With their understanding and support, your business will flow much better.

    Have cooking sessions where you make multiple meals and large quantities of healthy foods that can be frozen. This will allow you to heat meals quickly after an afternoon party or as you head off to an evening one. Thus way, the family is still fed and you are not so stressed each evening.

    Encourage older children and partners to have regular turns at cooking tasks, too.

    The ease of pre-prepared meals also extends to school lunches. Have foods on hand so that packing Lunch boxes is quick and easy.

    Developing routines will help, too. Set out clothes each night to save time in the morning, restock your party kit immediately after each party, fill the tank with petrol before you have to, and so on.


    Enjoy the season!

    The lead up to Christmas is a busy time, even without running a sales business, and this can be overwhelming.

    Remember that it is the fun and silly season and take time to enjoy it. Add a Santa hat and a tape of carols to your party bag, play some Christmas games and keep it festive for everyone.

    Take some time to relax as well, as burning out will not help you, your business or your family. Ask for help before you need it and things will stay in control.

    Be thankful of the busy period as it will increase your sales and business profile – it is much nicer to appreciate the sales than to whinge about the work involved!

    Celebrate each successful sale or party – acknowledge your work and be proud of what you are achieving.

    And plan something special to do in January when it will be much quieter!


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    Tash Hughes runs Word Constructions. Page not found | Party Plan Australia ↓

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