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#13 Customer Feedback

By Margaret Furnace

As many of us attend parties and do shows, it is often forgotten how the customer will react if the products are not to their expectations or they could love them and want to praise you.

Many consultants have been known to attend the show, take the orders, place the orders, deliver the orders then smile when they get their commission. This is not the aim of most Party plan Consultants out there. We would like to know that the customers that buy the items we sell are happy with them and would recommend us to their friends.

Word of mouth is the best advertising anyone could receive as it is from the heart and true. The advertising that we do not want is the negative “Word of Mouth” that is a killer to our business and spreads quicker than a dreaded flu.

Here are some ways that you can keep in contact with your customers. These points are basic and can be improved in which ever way you feel they could be improved. When reading these points and thinking yes I could do that, you need to sit down and have a look at how many customers that you have and how much time will it take. You do not want to start something that will end up being more time consuming that doing a show.

You will get out of your business what you are prepared to put in. This is the Golden Rule of operating a business.

Personal Contact
This is a great way to build a relationship with your customer. It often shows that you are willing to go that extra mile for them, and definitely gives the customer the opinion that you have a great belief Customer Service. This will get harder as the more customers that you get, but still it will not change. You still need to give customers the Personal Contact, maybe limit yourself to 5 customers a month once your customer base grows, but personally I would still make the time to connect to customers on a personal basis.

Telephone Contact
Phone customers randomly to see if they are happy with their products. Talk to them about the service they received and if there is any way that it can be improved. While you are talking to the customers make sure they feel comfortable in giving you negative and positive feedback. This is the only way that you are able to see how things can be improved.

Letter
Send a letter out each month again to selected customers. Make sure that the letter is worded in a way welcoming negative and positive feedback. Include with your letter a self addressed stamped envelope. In the letter explain to the customers that you are looking at ways to improve services and would love their feedback.

Response card with every order
You could have these cards printed or make them yourselves. Make sure that on these cards you have as much information as possible so that the customer can answer and hand back to the host of the party or post to you.

Newsletter
This is an important and useful way of keeping in contact with your customer base. You can ask customers to input on ways to improve your business. This method will depend on the resources you have but if you are unable to do the newsletters currently you can always work towards them in the future.

The methods that I have listed above will work in different ways depending on the resources and time that the individual has. You will need to have something like this at the top of your priorities as if you do not look after your customers they will go somewhere else and someone else will then look after their needs.

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